Sunday 26 August 2012

How Sam says came about


The idea for the project all began with personal restlessness and love of my 
sister Sam Archer.
Samantha Archer Fayet was my sister and she died in the 2004 Indian 
Ocean Tsunami. Sam and her daughter Ruby Rose were amongst the 230,000 
people that in died in fourteen countries.
In 2005 the Archer family founded the Sam and Ruby charity samandruby.com, 
to help children of the Phgang Nga.
Since the charity has helped with small projects in several schools, 
such as: create computer classrooms & better installations (toilets, kitchens), 
lockers, sport shoes, sponsoring the education of a few very underprivileged 
children.
Sam says enjoy life, was born as a parallel project whose objective is to 
continue with the job of at the same time helping the charity and passing 
on, the vital optimism of my sister Sam.
Sam was a positive, cheerful, spontaneous, captivating, radical, true friend 
to her friends and most of all she really ENJOYED LIFE!
The objective of Sam says enjoy life, is to transmit this message of optimism 
and love in little daily actions, such as cooking.
That is why with Sam says enjoy life we have created a textile cooking line 
(aprons, tea towels, oven gloves, plate mats for humans and dogs). 
Printed with different episodes of Sam’s life together with a selection of her 
sayings, that transmit her love of life, her “joie de vivre”.
All profit of the sale of this line, will go to the Sam and Ruby charity and who 
knows we may in the future even be able to help other underprivileged children
 in different areas.
I come from working in the TV Commercial industry where directors usually 
draw or have drawn up storyboards to work out every scene. I have been 
racking my brain for ages trying to find a way to raise money for the charity 
and I knew I had to use Sam’s special energy, her charisma would surely 
attract people. But how? Until I decided to use what she had physically left 
behind., hours and hours of mini dv tapes filmed by Sam or her husband 
Patrice. have put together a series of little films and created a Sam says you tube 
channel
I first set off trying to find an artiste to draw Sam and her dog, but found it 
very hard to like any drawing enough to use it as portraying Sam. So I 
came up with the idea of Sam says enjoy life art project. Different visions 
of Sam seen through artists all with completely different styles.